Friday, June 21, 2013

Grocery Stores

My grandmother was trying to give me ideas to write about in this blog while we were walking into our Super 1 Foods. She thought that I should write about them. All that I thought was that my grandma was being weird and didn't understand what I was doing here. Then I started thinking about it. I don't think that I have ever seen a television commercial or magazine advertisement for a grocery store. Ever. Why is that? They seem to stay afloat just fine! Really, the only kind of promotion that they need is a simple newspaper ad selling meat at a small cost and they are slam packed for the duration of the sale. People go to check out these sales, and somehow suddenly realize all of the other things in their kitchens that are missing - next thing you know, everybody is buying the entire store, not just the selling meat.

Another great thing about these stores is the public relations that they do in the stores. I'm not talking about the donations to whichever charity that they have ("give a dollar, and get a balloon for the little one to color on to have it posted on the wall!"). These are great by themselves, and it would seem like they are doing their duty to society by having these small charity donations from their consumers. However, behind the scenes they are doing much more. I had no idea prior to a sustainability class taken last semester, but grocery stores throughout the country donate their extra foods to their local food banks. Now when you think about it, this makes a whole lot of sense. How else would food banks get the large amount of food that they have? Ordinary people don't necessarily feel obligated to give on a regular basis.

The grocery stores are doing a great job at marketing, and I think that they are generally overlooked.

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