Golfing Titleist

Titleist is one of the biggest brands in golf today. They have the #1 ball, some of the best clubs, and a major amount of publicity in the golf world. The sheer quality of the product produced by Titleist gives them the right to the prices. However, because of the high price issue, many golfers aren't willing to pay for the product. When losing four balls (each costing over $5) every 18 holes, the money adds up quickly.

Even with these prices, people are willing to see the outcome of a better game. Competitiveness trumps cost when ego is on the line.