Without consumers, marketing would not be able to happen. Somehow, marketers and industries have twisted the minds of consumers in order to get maximum profit. Throughout the years, needs of people have changed from necessity to impulse. Why do people feel the need to have 5 pairs of shoes? Do we NEED every pair? No. We have an impulse to have multiple for the sake of fitting in with society. Whoever was behind the changing of the mindset of the people did a brilliant job.
I have to wonder though, where would we be now if our mindsets did not change?
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