Microsoft Being Strategic

Microsoft has taken off on their own tangent when it comes to commercially promoting their new Windows 8 product. Not only are they bringing in new-age "dubstep" music to open the ears of their young target market, but they are also pushing the boundaries of political issues such as gay marriage. 
The following link will bring you to a gay community news article about this commercial!  In the article, the writer Joe Morgan speaks to the CEO of Microsoft about the efforts to encourage "diversity in the workplace" in the advertisement. I think that the efforts of the commercial are brilliant in terms of opening the eyes of the public to not only the Microsoft product, but political issues as well. 

http://www.gaystarnews.com/article/microsoft-embraces-gay-marriage-new-ad140313