Apple

How can one write a marketing blog without at least one entry on Apple? They are the cheese to the macaroni that is marketing. They are the KING of kool when it comes to their products. It all starts out with music. Many kids these days believe that music is the center of the universe (I'll admit, I am one of these "kids"). What better way is there to have the universe in your hand than through a small portable device? Not to mention that you are incredibly cool for having this "gold" in your hands. Everyone has seen the commercials. iPods are COOL (sure, there are other music players out there, but EVERYONE has an iPod, so you should too, right?). You have only the music that you want, and as much as you can cram in the device. Don't worry, all iPods come in various shapes, sizes and colors to fit your fancy. Personally, I have an iPod Nano (for running of course) as well as a 64 gigabyte iPod Touch (because, well, I feel as though I need a lot of space for future listening abilities).

So you have your iPod, and you're stoked. Then you decide that it is time to get a new cell phone. If you are used to having your iPod, why not make the transition into the mobile world easier, and just get an iPhone? It is the only sensible choice.

Soon enough, you are in need of a portable computer type device, so you go to the tablet section. Well lookey there! There's an iPad - just like your iPod and iPhone, but bigger and better. That choice is easy too.

On to the laptops. Seeing as you have all other Apple products, you might as well get a Mac, right?

So here you are, with all of your thousands of dollars invested into one company without a second thought. If this is not marketing perfection, I don't know what is. Good job Apple. You get a big fat slap on the back.