Friday, May 17, 2013
Abercrombie & Fitch
Abercrombie and Fitch claims to be an "All-American" company with "All American" clothing. Sure, this may be true. But the ethics of the company are anything but. As a company that refuses to produce clothing higher than size large, apparently their target market is skinny people. Pricing is another issue - people with low income cannot afford the clothing. As it turns out, this was all part of the marketing plan. There is a certain image that the company wants to preserve - that of beautiful, skinny, well off people. SO. This kid decided to post a video about the issue that is Abercrombie and Fitch. He proposes his own ideas as to how to fix the ethics of the company...
Though this does scream INTERVENTION! it is also a slam towards homeless people, giving them the role as the gross people of society that would make Abercrombie and Fitch most mad to see in their product.
He makes great points though. There is something wrong
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